Pimcore CMS & DXP

Pimcore is an open-source platform for next-generation digital experiences that lets you manage content, products and assets across multiple channels and devices, and opens up additional opportunities through headless content and commerce capabilities.

For seamless cross-channel commerce, Blackbit has linked the Pimcore web platform used by Viani with the stores' POS system and the cooking class management tool. By synchronizing the data (voucher purchases, activations and remaining amounts or cooking course dates, content and free places), the systems are always up to date. Customers can conveniently purchase and redeem vouchers online and offline and book cooking classes.

Cleaned-up code and a new technical basis ensure better page performance and compatibility with future Pimcore versions. PHP templates have been replaced by modern Twig templates with Vue.JS components - for optimal responsiveness of the website and faster loading of dynamic page content. The reduced, clean web design, which reflects the minimalist design of the local Viani stores, provides even more user-friendliness and a harmonious shopping experience.

Customers from different segments feel noticeably at home at the digital Viani table thanks to personalized content. The length of stay and conversion rate of the online store increased by more than 30% within just a few weeks of the relaunch. The new services integrated into the software platform, such as vouchers and online tastings, have been enthusiastically received.The technical update and mobile optimization of the design have also paid off: sales via smartphones and tablets doubled in the first month after implementation.

The collaboration with ASS-Einrichtungssysteme began with the requirement to create product data sheets more effectively. In future, these were to be realized in a simple process based on all available information. The prerequisite for this was the establishment of a new product information management (PIM) system and the migration of existing product data from outdated software. After the initial positive experience with Pimcore and Blackbit, the company commissioned the relaunch of the website: the previous WordPress site had a confusing product structure, did not have an adequate mobile display and was therefore not very attractive for users. ASS-Einrichtungssysteme's B2B sales department in particular hoped that optimized product communication would increase sales and reduce sales costs.

Blackbit quickly developed a user-friendly information structure for the website with a clear user interface that makes future editorial work efficient and flexible. The templates used have a modular structure and require little maintenance. They offer flexibility and design freedom through the use of blocks, similar to WordPress.

The integrated CMS module accesses the product information stored in the PIM system. This is always up to date thanks to centralized Pimcore data and asset management. Digital assets such as new product images, textures or fabrics can be added quickly and efficiently and distributed with stored products. The integration of CMS and product information management system in one platform eliminates all additional steps for maintaining product information on the website and in the electronic catalog.

For a realistic representation of furniture details, Blackbit has developed a complex 3D configurator with a 360° view that shows the entire product range. It allows each piece of furniture to be viewed and customized digitally, including all possible combinations of materials and colors. The overall performance of the website shows good results in the Google Lighthouse test and supports a pleasant shopping and inspiration experience.

Product data sheets are generated in real time and can be downloaded from the website at any time in different languages. The translation effort was reduced by using the Pimcore Data Director, which has an DeepL interface for automatic translation. Elaborately designed, lively inspiration pages on the website clearly convey the company's vision of creating conducive, healthy learning and working atmospheres. The new ASS-Einrichtungssysteme website thus offers ideal conditions for an international clientele and an expansion of the existing customer base.

Read all about our holistic solution for ASS furnishing systems in this case study: from the efficient production of product data sheets to a new website fed by a customized product information system.