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Pimcore CMS & DXP

As a content management system (CMS), Pimcore allows you to create and manage content centrally and edit it directly on your website.

Pimcore: The Open Source Platform for Digital Experiences

Pimcore is an open-source platform for next-generation digital experiences that lets you manage content, products and assets across multiple channels and devices, and opens up additional opportunities through headless content and commerce capabilities.

CMS & Digital Experience Platform Pimcore

Experience the only open source software that integrates content, commerce and data in one place by combining a world-class content management system (CMS), product information management system (PIM), digital asset management (DAM) and powerful master data management (MDM).

Unlike best-of-breed software, Pimcore is an integrated platform with all the modules required for an outstanding user experience. Thanks to the API-based provision of data, you can orchestrate your single-source and multi-channel publications centrally and thus exploit the full potential of your content.


Advantages of Pimcore as CMS & DXP

High-performance, flexible & scalable

Pimcore is operated in the Kubernetes cluster at Blackbit and can cope with the most demanding requirements.

Open source software platform with a strong community

Benefit from an active community of users and developers who are continuously working on improvements to the platform and innovative functions.

Product information management (PIM)

Product information management is easy to use thanks to a user-friendly, graphical user interface and can be easily customized using low-code data modelling.

Individually customizable & expandable as required

A plugin system enables functional expansion; ERP systems, merchandise management or other external systems can be connected via REST API.

Central orchestration with multi-channel publishing functions

As a content management system (CMS), Pimcore allows you to create and manage content in the CMS module and edit it directly on your website.

Individual customer experiences

With the experience management platform and customer data management, you can create and manage your online store and offer your e-commerce customers personalized experiences.

Antonio Viani Ltd.

Online Retail and Retail Stores Perfectly Linked

Viani is a leading importer and wholesaler of delicatessen specialties, serving restaurateurs, retailers and end consumers alike. In addition to an online store, Viani operates nine retail stores and has become the leading provider of cooking courses in Germany. Following a comprehensive web relaunch, Viani won the Shop Usability Award as "Most Innovative Shop" in 2016 and has continuously expanded its digital commerce platform. A reduced, open page and store design and smart interfaces seamlessly connect the retail store and online retail.

Online and Offline of the Viani World Grow Together

In 2016, Blackbit developed a new experience management platform for Viani that appealed to specialist retailers and consumers with a fresh look and new e-commerce functionality. The sales channels were expanded into multi-channel sales via catalog, retail and brand store for B2B and B2C. As part of a comprehensive web relaunch in 2021, Viani's online presence was not only to be expanded with new content and offers (vouchers, cooking courses, store locations) and given a new look, but also harmonized with the delicatessen's stationary services and products.

Gourmets should be able to shop conveniently online and offline, redeem vouchers and book cooking courses. The goal: maximum user-friendliness and a design that welcomes the entire Viani audience to a place of indulgence. Online editors and in-store sales staff should also have as little effort as possible when managing and synchronizing data from different sources.

"Antonio Viani Importe GmbH and its subsidiaries Viani Food GmbH and Viani Alimentari GmbH have grown together faster in digital commerce thanks to the new Pimcore store than would have been possible with analog requirements. We are currently in an excellent digital position with triple-digit B2C growth and double-digit B2B growth."

Stephan Aswald, COO at Viani

Content Commerce, Smart Interfaces and an Open Design

For seamless cross-channel commerce, Blackbit has linked the Pimcore web platform used by Viani with the stores' POS system and the cooking class management tool. By synchronizing the data (voucher purchases, activations and remaining amounts or cooking course dates, content and free places), the systems are always up to date. Customers can conveniently purchase and redeem vouchers online and offline and book cooking classes.

Cleaned-up code and a new technical basis ensure better page performance and compatibility with future Pimcore versions. PHP templates have been replaced by modern Twig templates with Vue.JS components - for optimal responsiveness of the website and faster loading of dynamic page content. The reduced, clean web design, which reflects the minimalist design of the local Viani stores, provides even more user-friendliness and a harmonious shopping experience.

"With the relaunch of Viani's Pimcore platform, we are picking up on the clean design of the local stores and print media and offering both end and business customers a familiar and user-friendly shopping experience."

Jana Hartmann, UX Designer & Senior Consultant at Blackbit

30% More Conversions and a Doubling of Mobile Sales

Customers from different segments feel noticeably at home at the digital Viani table thanks to personalized content. The length of stay and conversion rate of the online store increased by more than 30% within just a few weeks of the relaunch. The new services integrated into the software platform, such as vouchers and online tastings, have been enthusiastically received.The technical update and mobile optimization of the design have also paid off: sales via smartphones and tablets doubled in the first month after implementation.

Antonio Viani Gmbh - Read the Complete Case Study Now

You can also read in our case study how the delicatessen importer Antonio Viani Importe GmbH optimized its catalog production and e-business through professional product information management.

ASS-Einrichtungssysteme GmbH

Internationally Consistent Content

ASS supplies customers worldwide with custom-made furnishing modules.Founded in 1937, the family-owned company now has over 800 employees at four locations and is one of the leading companies in the industry.

The holistic solution for ASS is based on the product data stored in Pimcore.It includes the updating of print information, a new website and presents ASS's corporate vision in a visually powerful way - thanks to Pimcore CMS, the ASS marketing team has a shorter time-to-market with less maintenance effort.

Effective Creation of Product Data Sheets, Optimized Marketing and Sales Processes

The collaboration with ASS-Einrichtungssysteme began with the requirement to create product data sheets more effectively. In future, these were to be realized in a simple process based on all available information. The prerequisite for this was the establishment of a new product information management (PIM) system and the migration of existing product data from outdated software. After the initial positive experience with Pimcore and Blackbit, the company commissioned the relaunch of the website: the previous WordPress site had a confusing product structure, did not have an adequate mobile display and was therefore not very attractive for users. ASS-Einrichtungssysteme's B2B sales department in particular hoped that optimized product communication would increase sales and reduce sales costs.

The 3D configurator optimized by Blackbit has a smooth performance without affecting the overall performance of the site.

A Holistic Solution Approach Based on Pimcore

Blackbit quickly developed a user-friendly information structure for the website with a clear user interface that makes future editorial work efficient and flexible. The templates used have a modular structure and require little maintenance. They offer flexibility and design freedom through the use of blocks, similar to WordPress.

The integrated CMS module accesses the product information stored in the PIM system. This is always up to date thanks to centralized Pimcore data and asset management. Digital assets such as new product images, textures or fabrics can be added quickly and efficiently and distributed with stored products. The integration of CMS and product information management system in one platform eliminates all additional steps for maintaining product information on the website and in the electronic catalog.

Fast, Efficient, User-Friendly and Always Up-to-Date

For a realistic representation of furniture details, Blackbit has developed a complex 3D configurator with a 360° view that shows the entire product range. It allows each piece of furniture to be viewed and customized digitally, including all possible combinations of materials and colors. The overall performance of the website shows good results in the Google Lighthouse test and supports a pleasant shopping and inspiration experience.

Product data sheets are generated in real time and can be downloaded from the website at any time in different languages. The translation effort was reduced by using the Pimcore Data Director, which has an DeepL interface for automatic translation. Elaborately designed, lively inspiration pages on the website clearly convey the company's vision of creating conducive, healthy learning and working atmospheres. The new ASS-Einrichtungssysteme website thus offers ideal conditions for an international clientele and an expansion of the existing customer base.

Ass-Einrichtungssysteme Gmbh - Read the Complete Case Study Now

Read all about our holistic solution for ASS furnishing systems in this case study: from the efficient production of product data sheets to a new website fed by a customized product information system.

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Test Pimcore as a content management system and digital experience platform and experience free of charge and without obligation how you can master your digital challenges with Pimcore.

Creating relevant added value with Pimcore

We develop e-commerce solutions, booking and event platforms, PIM systems and corporate websites. Find out all about Pimcore and our services as a Platinum Partner and Enterprise Subscription Integrator.