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E-commerce with Pimcore

Pimcore E-Commerce is part of the innovative and powerful open source platform used by leading companies, digital agencies and system integrators worldwide.

Pimcore as an E-commerce Platform

With Pimcore, you can significantly increase your sales and offer your customers fascinating, customized shopping experiences in real time. Pimcore offers a comprehensive range of tools and functionalities for the agile development of B2B, B2C and B2B2C e-commerce applications. With ease, Pimcore masters challenges such as complex pricing and product structures, sophisticated availability calculation, agile projects with changing requirements, the individual design of check-outs, numerous catalogs, currencies, price lists and product views as well as multiple front-end applications and supports flexible promotions.


E-Commerce Framework

Pimcore is a commerce framework, which means it is not an out-of-the-box online store. Instead, it offers the building blocks for creating a digital commerce platform that is individually tailored to the client. This allows us to develop the e-commerce system in line with the customer's needs while at the same time taking advantage of the platform's flexibility and scalability. Pimcore is an e-commerce framework for building enterprise-class e-commerce sites, comparable to Adobe Commerce, Spryker and the Salesforce Commerce Cloud.

Pimcore is based on Symfony and therefore on the same technology as many of the world's largest websites. This allows you to take advantage of the Symfony ecosystem and build your commerce site with a technology that is also used by many other companies.

Pimcore is an integrated system that offers dedicated modules for Content Management (CMS), Product Information Management (PIM), Digital Asset Management (DAM) and Customer Data Management (CDP). This eliminates the need for many interfaces that would be necessary according to the best-of-breed approach in order to connect software from different providers. Based on the Pimcore framework, it is therefore possible to easily combine content and commerce to create a personalized customer experience.

Thanks to extensive APIs and not least with the help of the Blackbit Data Director, CRM and ERP systems can be easily connected. Thanks to these APIs, the Pimcore Digital Commerce Framework is highly future-proof and also forms a solid basis for headless commerce.

Small companies use Pimcore as a PIM system together with a store such as Shopware, BigCommerce or Shopify as the front end. This combination of store and PIM enables a fast time-to-market and a budget-friendly entry into digital commerce. Because Pimcore is available in a Community Edition, you can use it free of charge. Especially if you are a B2C provider and do not need to digitally map individual processes like many B2B companies, but want to differentiate yourself with great content and detailed product information, you should use the convenient, API-controlled updating of your product information with Pimcore.

Discover the Power and Flexibility of Pimcore and Coreshop, Two Leading Solutions in E-commerce

CoreShop is directly integrated into the Pimcore platform and thus utilizes the extensive possibilities of the software. CoreShop consists of a series of bundles that can be installed individually or together to add commerce functionality to Pimcore. As the scope of possibilities is greater than those offered by Pimcore's own e-commerce framework, development times are reduced. The implementation of CoreShop usually takes only half as long as other solutions that use Pimcore. Below we show you two practical examples:


E-Commerce Examples from Blackbit

Pimcore is used by large and small companies in all industries to offer customers an optimal customer journey. As an experienced Pimcore agency, Blackbit has already created convincing digital experiences based on the Pimcore CMS both nationally and internationally.


NEXOPART is a joint venture founded in 2023 by Haver & Boecker oHG from Oelde (Westphalia) and Hosokawa Alpine AG from Augsburg. NEXOPART combines over 80 years of experience in the manufacture and production of test sieves from Haver & Boecker and more than 60 years of efficient air jet sieving from Hosokawa Alpine.

As a new brand in the field of particle analysis, a company presentation and a web store were to be realized with the launch of the new website. NEXOPART opted for Pimcore to combine commerce and content on an integrated platform. This is because simplicity in the form of short paths from content to ordering correspond to the service concept of the new company. Pimcore fulfills the standard requirements of a B2B store, while the integrated product information management makes it easier to maintain the 10,000 articles. The website is responsive and multilingual. An intelligent search function helps customers to quickly find the products and information they are looking for.

One particular challenge was the interface to the SAP ERP system, which is used to calculate prices and availability and activate users for the online store. Different users with different rights can be assigned to customer companies.


Case: horizont group gmbh

horizont group gmbh is a medium-sized group of companies with its headquarters in Korbach (Kassel/Marburg/Paderborn region) and other locations in England, France, Poland and Slovenia. Its core competence lies in the development, manufacture and sale of mobile safety products for road traffic and for high-quality pasture fencing and animal husbandry products. With over 50 patents, the group is one of the technological drivers in both sectors.

The project involved the launch of six websites, including a main site and five sub-sites, each covering different business areas. The challenges were varied and included the implementation of B2B and B2C stores, the integration of ERP systems, the management of multiple currencies and the linking of editorial content with e-commerce.

Each of the six websites had specific requirements and target groups. The main site ( is a corporate website based on the Pimcore CMS. For the Animal Care ( and Traffic Safety ( divisions, B2B stores with real-time queries of customer-specific prices and B2C stores with different price rules and currencies were realized. The Industrial Customer website ( is limited to clearly presenting the division's service portfolio on the Internet using the integrated CMS.

A particular challenge was to dynamically assign all products in the central product information management system to the respective sites, whereby different pricing systems, conditions and dependencies such as product recommendations had to be taken into account. To this end, several categorization structures were implemented to organize products according to categories and target groups.

The launch of the horizont websites was a complex but successful project that presented a number of technical and business challenges. The implementation of multi-domain structures, the integration of ERP systems and the linking of editorial content with e-commerce are just some of the innovative solutions that were implemented as part of this project. The flexibility and scalability of the technologies used make it possible to meet the specific requirements of each business area, while the centralized management of the sites ensures efficiency and consistency. The project serves as an excellent example of the successful implementation of a multi-domain project with different sites and correspondingly complex requirements.


Pimcore & Coreshop: The Advantages and Disadvantages at a Glance


Pimcore e-commerce

Framework flexibility

The great flexibility enables the customization of e-commerce platforms to meet specific business requirements.

Open source

As an open source platform, users benefit from an active developer community that is constantly adding new features and improvements.


Easily scalable to meet the growing needs of businesses. It can support both small and large e-commerce operations.


Seamless integrations with various systems, including CRM, ERP and marketing automation tools.


Pimcore e-commerce framework


Pimcore can be complex due to its extensive features and customization options. Companies may need specialized developers to exploit the full potential of the platform.

Implementation time

Implementation can be time-consuming, especially if extensive customization is required.




CoreShop is directly integrated into the Pimcore platform, enabling seamless functionality and data consistency.


CoreShop offers a variety of extensions and enhancements that make it ideal for complex solutions.

Cost efficiency

Since CoreShop is open source, there are no license fees. In addition, implementations are faster as they are part of the Pimcore implementation, resulting in lower costs.




Since CoreShop is directly integrated into Pimcore, its functionalities are heavily dependent on Pimcore. If there are problems with Pimcore, this can also affect CoreShop.

Possibly fewer functions

Compared to some other e-commerce platforms, CoreShop may offer fewer features. However, this can be compensated by the integration with Pimcore, which offers a wide range of features.

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Creating relevant added value with Pimcore

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