With Pimcore and xt:Commerce to an appealing e-commerce platform

Stefano Viani


23 Jan 2020 Shopsystems e-Commerce xt:Commerce Pimcore

The bicycle and fitness retailer Fitstore24 operates a stationary shop as well as an online shop with an extensive range of bicycles and accessories as well as other articles related to fitness.

Apart from an uncomplicated administration of its data, Fitstore24 wanted a new version of its shop system in a contemporary, modern design with effortlessly easy operation of the online shop.

A mobile optimisation of the shop should guarantee customers an appealing shopping experience on their mobile devices as well.


To meet these requirements, we equipped Fitstore24 with the PIM system Pimcore. Data from the merchandise management system is now imported into Pimcore and then fed into the new xt:Commerce shop we set up.

Thanks to the PIM system with speed to simple data management

As the digital commerce agency in charge of the project, we set up a PIM system, the flexible open source framework Pimcore, for the sports retailer to simplify the management of its data. Data imported from the merchandise management system into Pimcore can now be maintained and exported with ease. In addition, the web-based platform can be conveniently operated from anywhere.

The powerful PIM system facilitates the structured maintenance of product information, as all information is maintained in just one place; as a result, the time-consuming manual entry of individual data is no longer necessary. The edited data is automatically transferred from the PIM system to the shop system and to the xt:Commerce Contentmanager.

Playing by different rules with the BB product filter

On the online platform, we have built in a filter navigation for Fitstore24:


With our xt:Commerce Plugin - BB Product Filter, we equipped the shop with useful filter functions. Among other things, users can narrow down the product variety to the articles that are relevant to them. When searching for the right bike, the interested party can now filter the comprehensive offer very comfortably, e.g. according to brands or frame sizes. The user decides whether to select only individual filter criteria or to combine several, as a result of which options that do not apply are hidden. The parameters of the BB product filter can be customised according to the requirements of an online shop.

With the newly added frame configurator, the online shop offers its visitors a tool that determines the individual frame size for the respective prospective customer by specifying the stride length and consequently displays the suitable bikes.

Another special feature of the website is the Infocentre: Here, shop visitors interested in sports can find blog entries on the topics of cycling, e-bikes and fitness advice.

In order to be able to use all of the above-mentioned functions on different devices, we created an appealing design for the online shop that also works on mobile devices and invites shop visitors to make a purchase directly after a workout.

Make your website even more user-friendly with our plugin!

Benefit from our plugin and learn here how to use product filters effectively:


About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.