Pimcore CMS & DXP

Pimcore is an open source platform for next-generation digital experiences that lets you manage content, products, and assets across multiple channels and devices, and opens up additional opportunities with headless content and commerce capabilities.
 

CMS & Digital Experience Platform Pimcore

See for yourself the only open source software that integrates content, commerce and data in one place by combining a best-of-breed content management system (CMS), product information management (PIM) system, digital asset management (DAM) and powerful master data management (MDM).

Unlike best-of-breed software, Pimcore is an integrated platform with all the modules needed to deliver an outstanding user experience. Thanks to API-based data delivery, you centrally orchestrate your single-source and multi-channel publications to realize the full potential of your content.

High Performance, Flexible & Scalable 
Pimcore is run in the Kubernetes cluster at Blackbit and meets the most demanding requirements.

Product Information Managementt (PIM)
Product information management is easy to use thanks to a user-friendly graphical user interface and can be easily customized by means of low-code data modeling.
 

Pimcore is used by large and small companies across all industries to provide customers with an optimal customer journey. As an experienced Pimcore agency, Blackbit has already created compelling digital experiences based on the Pimcore CMS both nationally and internationally.

In 2016, Blackbit developed a new experience management platform for Viani, which appealed to specialist retailers as well as consumers with a fresh look and new e-commerce functionality. Distribution channels were expanded to multi-channel via catalog, retail and brand store for B2B and B2C. In 2021, as part of a comprehensive web relaunch, Viani's online presence was not only to be expanded with new content and offers (vouchers, cooking courses, store locations) and visually refreshed, but also harmonized with stationary services and products of the delicatessen provider.

Connoisseurs should be able to shop conveniently online and offline, redeem vouchers and book cooking courses. The goal: maximum user-friendliness and a design that welcomes the entire Viani audience to a place of indulgence. Online editors as well as in-store sales staff should also have as little effort as possible in managing and synchronizing data from different sources.

For seamless cross-channel commerce, Blackbit has linked the Pimcore web platform used by Viani with the stores' point-of-sale system and the cooking course management tool. By synchronizing data (voucher purchases, activations, and remaining amounts, or cooking course dates, content, and available seats), the systems are always on the same page. Customers can conveniently purchase and redeem vouchers online and offline and book cooking classes. 

Cleaner code and a new technical base ensure better page performance and compatibility with future Pimcore versions. PHP templates have been replaced by modern Twig templates with Vue.JS components - for optimal responsiveness of the website and faster loading of dynamic page content. Even more user-friendliness and a harmonious shopping experience is provided by the reduced, clean web design, which reflects the minimalist design of the local Viani stores.

Thanks to personalized content, customers from different segments feel noticeably at ease at the digital Viani table. The dwell time and the conversion rate of the online store have increased by more than 30% within a few weeks after the relaunch. The new services integrated into the software platform, such as coupons and online tastings, are being accepted with enthusiasm. The technical update and mobile optimization of the design have also paid off: Sales via smartphones and tablets doubled in the first month after implementation.

You can also read in our case study how delicatessen importer Antonio Viani Importe GmbH optimized catalog creation and its e-business through professional product information management.

The cooperation with ASS-Einrichtungssysteme started with the requirement to create product data sheets more effectively. In the future, these were to be realized on the basis of all available information in a simple process. The prerequisite for this was the establishment of a new product information management (PIM) and the migration of existing product data from outdated software. After the first positive experiences with Pimcore and Blackbit, the company commissioned the relaunch of the website: the previous WordPress site had a confusing product structure, refused adequate mobile playout and was therefore not very attractive for users. In particular, the B2B sales department of ASS-Einrichtungssysteme expected an increase in sales and a reduction in sales costs from optimized product communication.

Blackbit quickly developed a user-friendly information structure for the website with a clear user interface that makes future editorial work efficient and flexible. The templates used are modular and require little maintenance. They offer flexibility and design freedom through the use of blocks, similar to WordPress.

The integrated CMS module accesses the product information stored in the PIM system. These are always up to date thanks to central Pimcore data and asset management. Digital assets such as new product images, textures or fabrics can be set up quickly and efficiently and distributed with stored products. The integration of CMS and product information management system in one platform eliminates all additional steps for the maintenance of product information on the website and in the electronic catalog.

For a realistic representation of furniture details, Blackbit has developed a complex 3D configurator with 360° view that shows the entire product range. It allows to view and customize each piece of furniture digitally, including all possible combinations of materials and colors. The overall performance of the website shows good results in the Google Lighthouse test and supports a pleasant shopping and inspiration experience.

Product datasheets are generated in real time and can be downloaded from the website in different languages at any time. Translation efforts were reduced by using Pimcore Data Director, which has a DeepL interface for automatic translation. Intricately designed, vibrant inspiration pages on the website clearly convey the company's vision of creating conducive, healthy learning and working environments. As a result, the new ASS-Einrichtungssysteme website offers ideal conditions for an international clientele and an expansion of the established customer base.

Read all about our holistic solution for ASS Einrichtungssysteme in this case study: from the efficient production of product data sheets to a new website, fed by a customized product information system.