HubSpot Inbound-Marketing Certification
HubSpot Certificate
HubSpot Growth-Driven Design Agency Certification
HubSpot Certificate
New security thanks to new technology: Kubernetes in hosting
Blackbit is an early adaptor, as it has been so many times before, and provides Kubernetes, a new technology that stands for security, reliability in hosting and optimised processes in web development. Just at the right time, because in the energy crisis and the Ukraine war, the danger of cyber attacks is greater than ever before - also for companies.
Ten years of Blackbit: Our copywriter Anett celebrates company anniversary
Our time is fast-moving, our world networked and our possibilities almost endless. The great constants in life are becoming rare. But that's what makes them so valuable. That's why we at Blackbit are really happy that some of our team members have been with us for over a decade. Today we introduce you to the next face in our series of topics: our full-blooded copywriter Anett!
Blackbit at the Pimcore Mountain Summit 2022
Finally, after a two-year break due to corona, a Pimcore Partner Conference took place again on 27 September 2022. Pimcore events have always had a special place in our annual agenda - and this year's conference was a real highlight, if only because of the choice of venue. The location of this year's Pimcore Mountain Summit was 1001 metres above sea level on the Zistelalm in Salzburg.
8 web design tips for successful online stores
An online business can be set up quickly. But how do you stand out from the numerous competitors and make your e-business sustainably successful? The store design plays an important role in this. Usability, trust, motivation - we have summarized for you in eight web design tips what you should pay attention to when designing a successful online store.
ASS furnishing systems: Visionary cooperation with a holistic approach
ASS-Einrichtungssysteme develops high-quality school furniture, technology products as well as holistically conceived learning room concepts. Blackbit has created the appropriate presentation platform for the visions of the full-range supplier and has set a spotlight on the wide product range of ASS with a 3D preview generator.
The Future of Online Marketing - HubSpot Partner Meeting
Customers buy differently than they did ten years ago! This fact presents e-commerce companies with new challenges: How to reach potential customers in the fragmented web? Which marketing strategies are effective to generate new leads? And how do you create positive user experiences to increase sales? In doing so, the ever-faster developments in online marketing demand entrepreneurial flexibility and agility in implementation. Inbound marketing has established itself as a holistic marketing strategy for accompanying potential customers through to a successful purchase. With helpful content and customer-centric marketing and sales tools, the customer is put in the center of attention, ensuring a better user experience and more sales. On May 16 and 17, 2017, as pioneers of inbound marketing in the EMEA region (Europe, Middle East and Africa), representatives of HubSpot partner agencies met to exchange ideas in Dublin. The HubSpot Summit invited the most qualified agencies to share what's new in online marketing and the changing challenges of being an agency. Blackbit was there as a HubSpot Silver Partner to gather new insights into the future of online marketing for the optimal consulting of our customers.
Case Study Bense & Eicke: Website relaunch with visionary online store
The family business Bense & Eicke manufactures horse and leather care products. The products, which are mainly based on natural raw materials, are distributed from Einbeck throughout the world. We look back on almost 20 years of trustful cooperation with Bense & Eicke. Most recently, Blackbit reworked the design of the homepage and established a future-proof store system that clearly focuses on the products, enables easy operation and meets all challenges of customer-specific pricing.
Efficient content marketing: inspire with content recycling
Content marketing has become an important part of the digital strategy for many companies. In contrast to traditional advertising, high-quality content such as blogposts, how-to videos and white papers is not a nuisance, but convinces potential customers with helpful information.
Text, conception in the digital agency: New game, familiar face
A fresh breeze in the Hamburg office Corona crisis? No reason for us to bury our heads in the sand. It would be even nicer if we were intimidated by it. Right now, we are stepping up our game: Our agency in Hamburg has had an offspring! Finally, the northerners have a trainee in their team. It's about time, after the Göttingen team made a good showing last year.
E-commerce in 2022: trends and developments
New year, new trends? Most Corona-related developments in e-commerce continue. The impact on the market is becoming increasingly clear. Here's what 2022 could bring us in e-commerce.
Data Director Tutorial: Grid Exports and Virtual Fields
In our fifth Data Director tutorial, Jan Walther shows the benefits of using grid exports in combination with our powerful import and export bundle. This is a seamless continuation of the previous tutorial on setting up exports with Data Director in general.
Pimcore: Data Director version 2.5.0 is here
  The first Data Director update after the launch of Pimcore X again provides users of the export and import bundle with a number of improvements and new features. Learn in detail which innovations our developers have made in the latest version of the Data Director and from which improvements you can benefit with version 2.5.0:
Pimcore X takes off!
Pimcore X was released on May 11: The new version offers increased performance and new features for efficient collaboration on product data, digital assets and other content. The long-awaited release of Pimcore X is finally here! The most important news right away: Technologically, the framework has been put on a new, faster footing with the help of the Pimcore community. Pimcore X is more powerful and leaner than all previous versions. The developers realized this with Symfony 5, PHP 8 and ExtJS 7. As the world's leading PHP framework, Symfony offers the best prerequisites for efficient developments based on Pimcore. This pleases the developers in house!
#DDA21 - The main thing is to be there!
We followed the live broadcast of the award ceremony for the coveted Digital Award with great excitement and congratulate all the deserving winners. For more than seven years, the DDA has been considered one of the most important awards for outstanding digital creations. This year again, achievements of special creativity and innovation in the digital economy were honored with the award.
Blackbit grows internationally: Business greetings from Kiev!
Our first international location is growing in Kiev, right in the middle of the vibrant innovation park UNIT.City and in good neighborhood with many international IT and tech companies that are benefiting from the national spirit of optimism in Ukraine. If growing were that easy, everyone would be doing it. But international growth in particular comes with unprecedented challenges and new demands. Business is pressing, but government agencies and authorities are setting the pace, and not just in Germany.

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency across its offices located in Göttingen, Hamburg, Berlin and Kiew. He is passionate about developing marketing strategies and implementing them as concrete measures.

In his spare time, Stefano rides his motorcycle or works out in the gym.

stefano.viani@blackbit.de

Management

| +49 551 506 75-50

Publications & Certificates

HubSpot Inbound-Marketing Certification
HubSpot Certificate
HubSpot Growth-Driven Design Agency Certification
HubSpot Certificate
BVDW Agency Ranking: Blackbit in Top 100
This year's current BVDW ranking of German Internet agencies once again draws a topography that tells of the highs and lows of the market, and provides orientation in the industry....
Know-how at all levels: From the Training Mat to the Backend - Newcomer Max Looks Through
Know-how at all levels: From the training mat to the backend - new recruit Max looks throughHighly motivated and always an open ear: backend developer and developer Maximilian Herrmann joins our team ...
The criteria for successful online stores
Store Usability Award 2016 as "Most Innovative Shop" goes to Viani.de Originality, reliability or attractiveness - what makes a successful online store? Which criteria are important and which technolo...
E-commerce software comparison: How do I find the right store system?
The strong growth of online retail in the German market, which was additionally driven by the Corona pandemic, is attracting more and more companies to the Internet. They need their own online store t...
Data Director: Benefit from ETIM now
Use automated processes to structure categories and technical data for your products. This will help sales partners a great deal in product data maintenance....
Identity-based brand management: From the core to a successful brand
Brand: More than just a logo A brand is not just the logo or the name of a company. It is the sum of all the individual parts: both self-image and external image. To retain customers in the long ...
How brands stay fit for the future in e-commerce
IMPRESSIONS FROM ERETAIL EUROPE How do brands come alive with the help of multichannel touchpoints? Being and staying fit for the future - that's what eRetail Europe in Amsterdam, which our Managing D...
The impact chain for successful e-commerce
The opposite of failure To be successful, goals must first be clearly defined, because if you wander aimlessly, you can't be successful. Smart goals are a promise of sustainable success: Specific and ...
Why you should not confuse content and inbound marketing
The Internet offers people new approaches in their search for solutions and content: Without being able to narrow down their question or specifically name their desire, they come into contact with con...
ECJ allows restriction of online sales of luxury items via Amazon and Ebay
"Marketplaces and platforms represent important components of online commerce," said focus group chairman Dr. Oliver Bohl (KfW Bankengruppe). At the beginning of December, the European ...
Selling successfully on online marketplaces Part 1: The idea
The idea - first-hand online marketplace knowledge. Digitalized commerce has many faces. As an agency for digital commerce, we always keep an eye on market developments and change with our customers' ...
Selling successfully on online marketplaces Part 2: The product
The product - online marketplace knowledge around the right idea. In the first part of our blog series, we already revealed that the name Sinn.lichke.it stands for culinary gift sets that we sell via ...
Selling successfully on online marketplaces Part 3: The price
The price - online marketplace knowledge around pricing. After the second part of our blog series was all about the products we sell through various online marketplaces, this post is about pricing....
Content commerce for innovative nutritional supplements
Establishing natural, well-tolerated and environmentally friendly packaged dietary supplements that bring pleasure and well-being together - that is the mission of Better Foods GmbH. With LactoJoy, th...
Enhanced E-Commerce: Detailed User Data Tracking for Pimcore
With its Enhanced E-Commerce feature, Google Analytics allows you to analyze exactly the data that is of interest to online retailers....

More about Stefano

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency across its offices located in Göttingen, Hamburg, Berlin and Kiew. He is passionate about developing marketing strategies and implementing them as concrete measures.

In his spare time, Stefano rides his motorcycle or works out in the gym.