Shop Usability Award 2016 as "Most Innovative Shop" goes to Viani.de
Originality, reliability or attractiveness - what makes a successful online shop? Which criteria are important and which technology is necessary if you want to inspire customers and retain them in the long term? Last week, the Shop Usability Award 2016 selected the best online shops in Germany. The viani.de webshop, which we redesigned in cooperation with the brand agency moodley, scored points in the category "Most Innovative Shop".
In the laudation it says: "The Viani Shop convinces with a modern, appealing product presentation. Authentic short stories about producers, extensive information about products and recipes offer added value that whets the appetite for Italian cuisine. The intuitive navigation leads the visitor quickly to the desired product and awakens desire."
How innovative online shops score
Pragmatic qualities such as efficiency, transparency and reliability form the basis. Above all, loyalty is important to convince. As a brand, this means clearly showing attitude. A unique, unmistakable positioning creates desire for the products and services. Stories create a myth around the brand, making it a likeable companion. Originality is therefore particularly important in storytelling and design in order to stand out from the mass of similar offers.
With the award for special creativity, commitment and a user-friendly shopping experience, the Shop Usability Award honours online shops every year that particularly meet the above criteria, because this is exactly what the shopping experience of the future will look like: Innovative and customer-oriented. Shops inspire with original design, new concepts and perfectly unite the interests of the customer and the company.
Functions for successful e-commerce platforms
In the online shop of the delicatessen importer Viani, e-commerce is perfectly combined with editorial content. Products can be specifically positioned in blog articles. The emotional image worlds not only address the customer on a purely factual level, but also touch, entertain or make the website visitor laugh or think. The concept works, because this way the unique brand presents itself with an unmistakable online shop on the web, which works excellently both B2B and B2C.
But without an elaborate shop concept as well as the necessary resources, such a project cannot be realised. The basis for the innovative Viani online shop is the opensource framework pimcore, which offers endless possibilities for data and content maintenance and can easily be used by the employees themselves. The Shop Usability Award goes to all designers, copywriters and programmers who make such a project possible and who work every day to make the internet even better and more beautiful.