A few weeks ago, BigCommerce published the German edition of its e-commerce cookbook entitled "Erfolgsrezepte" (Recipes for Success), which we are offering you to download free of charge.
In recent years, the food and beverage industry has undergone a breathtaking revolution. More and more people who have never bought food online before are now ordering it almost exclusively online. Even alcoholic beverages and perishable foods have seen a sharp rise in online sales.
BigCommerce 's food and beverage retailers recorded a 13% increase in gross merchandise volume (GMV) across the world in 2022 compared to 2021. Current forecasts predict that the global food and beverage e-commerce market will reach a turnover of 69.77 billion US dollars in 2023.
Although the figures relate to the global market and include examples from retailers in the United States, the United Kingdom and Ireland, the basic statements and suggestions are also applicable to the German-speaking food and beverage market.
The e-commerce cookbook contains various chapters focussing on different aspects of online retail. The following key areas are covered:
- Basic ingredients for your e-commerce strategy: Three golden rules for selling food and drink online are presented here.
- The best recipes for e-commerce success: This section includes specific strategies and case studies from companies such as Snap Kitchen, Japan Centre and GourmetFuel on how to accelerate digitisation, reduce complexity and improve the user experience.
- How to stock up your e-commerce supply: This shopping list to tick off lists the essential platform features, back-office systems and other services that will help your business succeed and grow. Check that your e-commerce strategy and platform contains all the key ingredients.
The e-commerce cookbook is a valuable resource for food and beverage retailers looking to expand and optimise their online commerce. In this document, all online retailers will find best practices, strategies and case studies that can serve as inspiration or as a starting point for a strategy consultation with Blackbit.