Pimcore web-to-print solution accelerates catalog creation

Stefano Viani


23 Nov 2018 Pimcore Web-to-Print

Insect protection, pest control, sun and privacy protection, and garden accessories - the Austrian Windhager Handelsgesellschaft m.b.H. sells a wide range of products for a beautiful, productive garden and a more comfortable life at home. To save time and money when creating extensive product catalogs, the company relies on the web-to-print module integrated in Pimcore.

Pimcore Web-to-Print-Modul erlaubt Windhager automatisierte Katalogerstellung

Requirements for automated catalog production

Blackbit implemented a more than 200-page garden catalog for Windhager using the Pimcore web-to-print solution, followed by a similarly extensive catalog on tablecloths of the Vénilia brand. An important prerequisite for this was already in place: structured product data and images managed centrally in Pimcore's product information management system. To ensure that this data could be automatically imported into the desired catalog layout in the future, we configured the Pimcore controller accordingly, created an HTML template and set up the mapping of the product data with the catalog design. Using the PDFreactor rendering tool, the HTML files were each converted into a compact PDF file for web download and a print-ready PDF file with high-resolution images and CMYK color space compatibility.

High-quality product catalogs at the touch of a button

Windhager Gartenkatalog erstellt mit Pimcore Web-to-Print-LösungSources of error, effort and costs in catalog production were significantly reduced with the help of Pimcore's web-to-print solution. This is because a large proportion of the catalog pages, including print marks, die-cuts, etc., can now be created automatically. Changes are implemented quickly and without an additional layout program: Via the user-friendly Pimcore backend, the Windhager team can conveniently update product data at any time and transfer it anew to the respective catalog file. The quality of the finished advertising material is in no way inferior to that of a manually designed catalog.


About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.