Everyone was talking about the Internet of Things back in 2015 - and it will probably be with us for years to come. What is meant by this is the trend that it is no longer just people who call up or add web data on their PCs, but that "intelligent" objects are increasingly connected to the Internet. Through this networking, devices, switches or sensors communicate independently and perform various tasks for their user.
The application areas and ideas for these smart everyday helpers are diverse. Here are a few examples:
- Fitness gadgets: Fitness wristbands and pedometers that communicate with apps and web services are among the best-known applications. However, there are also body scales and blood pressure monitors linked to the Internet that collect measurement data and present it in a clear format.
- Clever cars:Various apps make it possible, for example, to elicit various data about the condition of the car from the on-board computer. But vehicles that park and unpark independently or communicate with home appliances (close shutters, turn on the washing machine or check whether the hotplates are off) are also already being built.
- Connected household: a thermostat that calls up the current weather online or detects whether someone is at home; lamps that can be controlled remotely via an app; refrigerators that automatically reorder missing groceries - there are also many exciting possible applications for your own four walls.
What opportunities does this development present for digital marketing? How well is personal data protected in the Internet of Things? And what trends and innovations can we expect in the near future? - These and other topics related to the Internet of Things will be part of our series of articles in the coming weeks.