Interactive infographic helps CRB acquire new customers

Stefano Viani


22 May 2020 Digital Marketing Content marketing

Asbestos in old floor coverings, adhesives, electrical appliances and many other places in the household - CRB Analyse Service GmbH is an expert in this field and examines materials for asbestos contamination on behalf of its customers.

A major problem: many people living in the home do not even know what asbestos can be hiding everywhere. To create a broader awareness of this and draw attention to potential risks when renovating their own homes, CRB commissioned us to create an interactive web graphic. With this infographic, interested parties can easily and quickly get an overview of potential home hazards.

We integrated the interactive graphic into CRB's existing Pimcore website in such a way that back-end editors can add further information and language versions at any time. Users can navigate through the schematic representation of a residential building and, by clicking on a potential asbestos hiding place, view extensive information on typical locations where asbestos is found, material properties and analysis options, as well as the matching photographic material. In addition, there is a practical index in which potential asbestos sites are listed in alphabetical order. Thanks to its responsive design, the useful tool can also be conveniently operated via smartphone and tablet.

Interaktive Infografik auf Pimcore-Basis

Another special feature: if asbestos is suspected, website visitors can request the appropriate analysis service directly via the infographic, as the graphic is linked to the CRB online store. In this way, the web graphic not only serves to provide non-specialists with intuitive and visually appealing access to the topic of asbestos, but also supports CRB in guiding interested parties further along the customer journey and attracting new customers.

Asbestos infographic on the CRB website

Infografik: Wo ist Asbest im Haus – umgesetzt mit Pimcore

About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.