Facebook at Work - Busy helper?

Stefano Viani


11 Jul 2016 Digital Marketing Social media

A glance at the calendar, checking e-mails, coordinating appointments, keeping track of time - the phone rings, the messenger flashes and the intranet is available, but it is only really used on leap years, especially since no real benefit is apparent. We are surrounded by tools that, while individually very useful, collectively inhibit productivity.

Facebook at Work: Ein Tool für die interne Kommunikation in Unternehmen - Blackbit

An insurmountable mountain of tasks eventually prevents people from starting to solve them. Some people procrastinate from tool to tool instead of simply getting started. Quite a few providers of such little helpers have recognized the need and are flooding the market with messenger, collaboration and project management tools to make teamwork even more efficient. We will soon see a similar solution from Facebook as well. Another tool? Not quite, because Facebook at Work is not one among many, but combines various tools into one. One for everything. Will Facebook at Work replace this "intranet" that hardly anyone uses anyway? No, but internal company processes are not unaffected by a change in the way we communicate.

How will Facebook at Work help us?

Friday afternoon: The time frame of the project has left the ideal line. The colleague is leaving for vacation and the remaining tasks are piling up into a threatening skyline of file towers. Communication has been better in the past. Facebook at Work addresses exactly these points: Colleagues are your friends and the private network is virtual hallway radio and meeting room in one. Work becomes a second home online, too. In contrast to the private Facebook experience, Facebook at Work makes the familiar functions usable in a professional context as well. Chat instead of e-mails, Facebook groups, uniform knowledge and transparency herald a new era in work culture. The tool makes it easier to keep colleagues up to date. What is being worked on? What is the interim status? Real project groups can organize themselves in Facebook groups, exchange documents and most importantly: communicate. Working from anywhere is possible.

The ad-free business version is intuitive to use, especially for those who also use the network privately. However, Facebook at Work is completely separate from the public version of the social network, so that internal company information remains internal. The private Facebook profile is not linked to Facebook at Work because a separate account based on the company email address is used for this purpose. Since the tool is also available as an app, it also includes employees who do not work at a computer but, for example, in the warehouse, where they can use Facebook at Work on their smartphones: An advantage over many conventional intranet variants.

Exciting functions for companies

In addition to groups in which people can collaborate productively, there is also the option of creating events. This allows employees to be invited to meetings, workshops and training sessions or to organize them themselves. However, this does not mean that every action is public for all employees. The messaging function makes arrangements very straightforward. Even video chat is supported, so that decisions can be made face-to-face. Facebook at Work also facilitates communication across national borders. Thanks to the search function, it's not just a genius who masters productive chaos: just as in the private sphere, Facebook can achieve a dynamic of its own through user engagement. It's always what you make of it yourself.

Facebook at Work: Spannende Funktionen interne Kommunikation in Unternehmen - Blackbit

Who is Facebook at Work suitable for?

There is no blanket answer to this question, but the following applies: less is sometimes more. This doesn't refer to the number of employees a company has, but to the tools a company uses. Is there already a solution that, in the best case, covers several functions, or are countless different programs and tools used so far, so that sooner or later every employee loses track of them all? Are some tools perhaps only used sporadically or are they used incorrectly? All of these are indications that there is too much. In these companies, it is not enough to simply introduce an all-rounder such as Facebook at Work, for example; superfluous tools must also be banned from everyday work. Like an oversized mountain of tasks, too many tools can be paralyzing. With a simplified workday, tasks go much more easily.

Through its various functions, Facebook at Work is an exemplary approach to simplifying communication and project work in companies. It is to be expected that, due to the high profile and popularity of the network, the acceptance of Facebook as a tool will also be much higher in private use than with conventional intranets. Put an end to the unbridled number of tools! Facebook at Work - One for all: We give it a thumbs up.

About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.