Digitization: learning from successful start-ups

Stefano Viani

Management

16 Mar 2016 Digital Agency Consulting


For some, the digital revolution is frightening, while others utilise its destructive energy to catapult themselves and their company to the forefront of this revolution. Mikhail Bakunin already knew the dialectic in 1842: "The pleasure of destruction is at the same time a creative pleasure!". Today, Uber is putting pressure on the traditional passenger transport industry and Airbnb is forcing its way out of the hotel industry. So what is the recipe for success of these young revolutionaries?

Infografik: Die wertvollsten Start-ups der Welt

 

What allows them to swim on the waves of the digital revolution and not crash on the nearest rock? As we all know, success has many fathers. I would like to focus on one aspect that many of these revolutionary start-ups have in common.

Using valuable data correctly

Digitalisation produces - how could it be otherwise - vast amounts of data. Digital marketing not only gives us an insight into the profitability of our advertising expenditure. Between impressions and return on investment, we find helpful and valuable information about our customers and their habits.

It doesn't have to be big data centres where big data is celebrated. As an agency for sales and sales marketing, we know that many customers gain important insights simply by installing a Google Analytics tracking code and using this free Google service. These insights into target groups and their habits are competitive advantages that can be gained with little effort.

It is not large investments that are required, but rather flexibility in thinking that makes way for a new chain of effects:

  1. Measuring
  2. Evaluate
  3. Control

The shorter this cycle is, the more confidently you can steer your company through the rough waters. The easier it is for you to surf a wave that spontaneously builds up in front of you.

Flexible growth thanks to cloud computing

To be successful in the long term, your company must remain flexible and agile above all else. And this is the true value of cloud computing: flexibility and agility here means that resources can be set up at short notice and for any period of time and adapted to market requirements in the shortest possible time. This is an option that most successful start-ups have utilised since the beginning and that established companies have had to work hard to achieve.

So it's no wonder that two of the world's most valuable start-ups - Airbnb and Pinterest - are on Amazon Web Services' (AWS) reference list. Do you think the cloud is just for start-ups? Far from it! See for yourself which traditional companies are on the Amazon Web Services reference list alongside Siemens and Software AG.

 

Conclusion: It's time to act

Establish the chain of effects of the digital revolution in your company and put yourself in a position to react quickly to changing market conditions. At our exclusive customer event, we will show you how you can use Google Analytics to gain valuable insights into the behaviour of your target group and thus optimise your marketing strategy with little effort. On 24 August 2016, we invite you to a big barbecue in our agency garden in Göttingen and, in addition to hearty grilled food, offer you two exciting presentations and, of course, the opportunity to talk to our marketing experts in person.

 

 

Are you still looking for a secure cloud computing solution for your company? We recommend the cloud services of Amazon Web Services. These services offer computing power, database storage, file hosting and other functions and can be customised to suit your company's growth. As an Amazon Web Service Partner, Blackbit is happy to support you in setting up and managing your applications on AWS. We scale your cloud server to absorb peak loads, secure your cloud infrastructure against unauthorised access and adapt it to your actual requirements.


About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.