Blackbit Digital Commerce Blog: New Design, New Content

Stefano Viani

Management

31 May 2023 Digital Agency

We have given our Digital Commerce Blog a new and up-to-date look - but not only that! Our editorial content also has a new focus, based on the results of a survey among our customers.

Unser Blog, Ihre Themen: der Relaunch des digital Commerce Blogs

In the spirit of consistent inbound marketing, we asked the visitors of our digital commerce blog for their opinion some time ago - and we were not disappointed: in the one-week survey, we received many valuable answers and learned even more about our own blog. Especially in the evaluation of the categories and the wishes of our readers, we received trend-setting impulses. Many thanks to all those who took part in the survey!

Our blog, your topics!
Die beliebtesten Themen auf dem digital Commerce Blog: Asset- und Data-Management

Top topic: Asset and data management

The result of the survey was clear: in addition to the topics of content and asset management as well as product information management, general digital commerce and e-commerce topics are most in demand, closely followed by hosting & cybersecurity as well as contributions on web development & deployment.20230613-JS-Grafik-Blog-Sales-NL-Relaunch-Beitragsarten-lesen-1200x800The answers to the question of desired topics or content focal points were similarly clear and led to a drastic re-evaluation. Practice-oriented articles with concrete approaches to strategic problem solving as well as blogposts with tips, instructions and online courses are what visitors to our blog prefer to read. Information on trends and current developments, expert interviews, our new case studies, software recommendations and product updates, as well as insights into everyday agency life are almost equally important.

New content focus and revised design

Blackbit had already partially anticipated the results of the survey with recent innovations: With the Blackbit Academy, an own knowledge platform with extensive tutorials was founded, which can be accessed by the Blackbit team as well as all interested parties.
With our new partnerships with technology providers such as BigCommerce, Storyblok and Vue Storefront, which are specifically tailored to the enterprise segment, the topics of digital commerce or e-commerce as well as data management and transfer are pre-programmed. The corresponding blogposts, which present the future-oriented headless technologies, have accompanied the technological reorientation of our digital commerce agency since the new cooperations came into being. As a new format, the expert interview also found its way into our blog shortly before the content reorientation and redesign.

How do you like the new digital Commerce Blog?
About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.