Bikeleasing Case Study: In the fast lane with online portal and app

Stefano Viani

Management

31 Aug 2022 Digital Agency CMS PIM Internationalisation

Taking your new bike to work and your employer is paying? No problem thanks to the uncomplicated leasing offer from Bikeleasing-Service GmbH & Co. KG! Blackbit has developed a web portal and an app for our long-standing customer, set up a new API interface for automatic synchronisation between PIM and CRM and thus created a convenient, unbureaucratic and service-oriented processing of the leasing offer.

Case Study: Bikeleasing und Blackbit

Fast-growing start-up meets ... digital agency

Founded in 2015, Bikeleasing-Service GmbH & Co KG is one of the fastest-growing and leading leasing providers in the highly competitive company bike market. Its reliable service and attractive conditions for bike dealers, companies and employees make it one of the top providers of bike leasing in Germany and Austria.

In the wake of the bike boom since the coronavirus year 2020, the increasingly popular company bike leasing programme has experienced a strong boost. Together with Blackbit, Bikeleasing developed a strategy to benefit as much as possible from the boom. The goal was clear: away from paper and towards an online portal and app for the smoothest possible leasing process with the extra service that is typical of Bikeleasing - minimal effort and an uncomplicated process.

Intuitive usability for unbureaucratic service processing

The focus of the new service offering was on modern, user-friendly handling through completely digital processes: from registration and mobile contract management to the simple handling of damage claims and possible takeover offers at the end of the term.

The biggest challenge was the logical sequence of the necessary sub-processes in the leasing business, their mapping in the system and automation in order to continue to guarantee an uninterrupted user journey. The solution: a new API interface to link the CRM with the new application.

Technically strong: old Pimcore relaunched using Quasar and Vue.JS framework

Back in 2018, Bikeleasing worked with Blackbit to use the Pimcore web platform - the technical foundations were already in place. Thanks to continuous data synchronisation, the leasing contracts maintained in the CRM are now automatically synchronised with the PIM system. This was followed by the optimisation of the design and presentation of the bike leasing app according to the mobile first concept for use on smartphones and tablets.

All steps in the leasing process were implemented with the usual high security standards: the app and portal can only be activated and used with a valid user ID. Without registration, customers only have limited access to selected functions.

Both sides can be proud of the result: The further development of the online portal and the Bikeleasing app brought Bikeleasing in Germany growth of 100,000 newly registered employees. At the same time, the company's position on the Austrian market was strengthened. As a result, the company bike service now has more than 38,000 companies with over 2.1 million employees as a permanent customer base.

Leasing contracts can be concluded and self-managed by all customers with just a few clicks; authorisations in the leasing process can be issued or obtained completely digitally. Contract processes can be completed in a single visit to the dealer. The integrated function for automatic credit checks is particularly practical for the self-employed and freelancers.

Company bike leasing has never been so easy!

Would you like to find out more about the technical implementation for skilful business processing, geared towards satisfied customers and smooth processes? You can read all about this successful collaboration with Bikeleasing here:

Are you inspired by the result? Feel free to contact us and together we will find out how you too can optimise your user journey through the skilful use of innovative technologies and smooth data management.

About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.